Blog
Procurement Operating Model in the age of AI
By Mark Hubbard |
Operating models aren’t new – they’ve been the backbone of how organisations function for decades. However, many procurement functions struggle to implement them effectively, as their understanding is limited to organisational structure concepts and models, rather than interdependent system design. As a result, they often miss critical elements that enable true value creation.
Now, as AI and advanced technologies promise to revolutionise procurement, getting your operating model right has become more critical than ever before. Organisations are discovering that technology alone isn’t the answer – it’s how that technology integrates with strategy, processes, people, and governance that determines whether you’ll see genuine transformation.
The old saying holds true: you need to master the rules before you can break them. To successfully rethink and redesign procurement operating models for the AI age, you first need to understand how they actually work and what makes them effective.
What is a procurement operating model?
A procurement operating model is the comprehensive framework that defines how an organisation structures, manages, and executes its procurement activities. It’s a blueprint that covers everything from people and processes to technology and governance. Think of it as the complete picture of how procurement operates – not just who reports to whom, but how work flows, how decisions get made, and how procurement connects with the rest of the business.
What is the purpose of an operating model?
The purpose of a procurement operating model is to drive efficiency, cost savings, compliance, and value creation across the procurement function. A well-designed operating model establishes clear processes, role clarity, integrated systems, and governance frameworks. This enables procurement teams to make consistent, strategic decisions aligned with business objectives while allowing the business to operate efficiently without disruption.
This transforms procurement from a reactive, transactional function into a proactive strategic partner. It provides the foundation that ensures procurement activities are efficient, effective, and adaptable to changing business needs.
How organisations are using operating models today: Myths and market realities
Despite the critical importance of operating models, many organisations fall into the trap of thinking it is just another version of their organisational chart. This narrow view excludes the interconnected elements that need to fall in place to enable procurement to deliver value efficiently and economically. Similarly, many businesses believe that investing in additional technology tools will help them achieve their goals more efficiently. However, technology is merely a means to an end and must be enabled through operational adjustments to deliver true value.
The cost of getting it wrong
Confusing an operating model with an org chart usually leads to inefficient operations that struggle to deliver consistent results. This prompts continuous reorganisations as leadership searches for solutions. These frequent restructuring efforts create uncertainty, hinder progress on strategic initiatives, and ultimately lead employees to question the credibility of their leadership.
More fundamentally, the lack of a comprehensive operating model forces procurement into an operational mindset. This mindset traps teams in the tactical sphere, limiting their abilities to engage in the strategic procurement activities needed to achieve business objectives.
What strategic procurement really means
Strategic procurement goes far beyond cost reduction and transactional purchasing. It’s about leveraging procurement as a competitive advantage through:
- Cost breakthroughs
- Internal coherence and alignment
- Intelligence and insights
- Supplier innovation partnerships
- Risk mitigation strategies
- Driving business outcomes that support organisational growth
Strategic procurement teams focus on achieving long-term results, building strong supplier relationships that foster innovation, and ensuring supply chain resilience.
However, strategic procurement requires absolute clarity of purpose and direction. Teams need to understand not just what they’re doing, but why they’re doing it and how their activities connect to broader business objectives. This clarity comes from having a well-defined operating model that articulates the strategic vision, defines success metrics, and provides the structural foundation for execution.

Future Purchasing’s Procurement Operating Model
Drawing from our extensive experience conducting maturity assessments and implementing category management across more than 100 companies, we have developed a comprehensive Procurement Operating Model. This model addresses the real-world challenges organisations face today.
Our model is closely aligned with the proven Galbraith Star framework, which is widely recognised for designing effective business operating models that drive specific behaviours and outcomes. By taking into account the strategic hierarchy and understanding how different elements interconnect, our operating model provides a practical blueprint for genuine procurement transformation.
Operating model dimensions
Our procurement operating model encompasses six key dimensions that must be aligned and interact harmoniously with each other for a team to be truly effective. When these dimensions work together seamlessly, they convey a clear and consistent message to both the procurement team and business stakeholders about how procurement creates value.
The six dimensions are:
- Strategy: Defines how procurement supports organisational objectives through a clear purpose, value proposition, and business-aligned vision that delivers both financial and non-financial outcomes.
- Business Engagement: Defines how procurement can build strong, collaborative relationships with stakeholders across the organisation to elevate it from a transactional function to a strategic partner.
- Processes & Toolkits: Defines the capabilities, workflows, toolkits, and governance mechanisms that enable procurement to deliver high-quality outcomes efficiently and consistently.
- Technology & Data: Defines how procurement should leverage digital tools and information assets to improve efficiency, accuracy, and value creation through automation, analytics, and integrated platforms.
- Organisation Structure: Defines how procurement should be designed, resourced, and governed to deliver strategic objectives effectively, including roles, responsibilities, delivery models, and optimisation approaches.
- Capability & Mindset: Defines the people, skills, leadership, and culture requirements needed for procurement to deliver excellence through professional development and team identity.
The Path Forward
The age of AI presents unprecedented opportunities for procurement transformation, but only for organisations that build the right foundation first. A comprehensive operating model isn’t just about having the right organisation structure – it’s about ensuring all six dimensions work together harmoniously to create a function that can truly unlock procurement’s potential.
This shift from tactical to strategic procurement is fundamental. Operating models provide the framework that elevates procurement from a transactional function to a strategic business partner. When executed correctly, category management is at the heart of this transformation. It requires coordinated processes, clear governance, and integrated systems to deliver meaningful insights and supplier value.Without a robust operating model foundation even the most well-designed category management programmes have failed to translate initial success into enduring value delivery.
Organisations that continue to treat operating models as simple org charts will find their AI investments falling short of expectations. But those who take the time to understand how each dimension works and how they connect are taking the first step toward building a procurement function that’s ready for what’s next.
Ready to dive deeper? In our next blog, we’ll explore the Strategy dimension in detail – how to define a clear purpose, align with organisational objectives, and create a value proposition that transforms procurement from cost centre to strategic partner.
Further reading in our procurement operating model series
- Why AI demands a procurement operating model rethink — and what it really means for your team
- Dimension 1: Strategy – Building your blueprint for success
- Dimension 2: Business Engagement – Elevating Procurement to a strategic partner
- Dimension 3: Process – Workflows that work
- Dimension 4: Data & Technology – Your Digital Advantage
- Dimension 5: Organisation Structure – Building teams that deliver
- Dimension 6: Capability & Mindset – Unleashing Team Potential
- Designing an AI-Native Procurement Operating Model > Download the white paper here
About Mark Hubbard
Director
30+ years experience in procurement and supplier management, in line and consulting roles
Previous employment: Positive Purchasing Ltd, SITA,
QP Group, BMW, SWWS, Rover
Education: BSc in Engineering Metallurgy, MBA University of Plymouth
CIPS: Member
Further Reading
Blog
Driving Category Management down the Supply Chain
By Mark Hubbard |
Applying category management in the supply chain has been undertaken by end customers for decades in certain industries, but it remains an underexploited opportunity for many, with rapid results possible.
Extending Category Management to your key suppliers
Category management is typically an internal activity that an organisation masters and applies to its directly controlled spend. However, some organisations collaborate with their tier 1 suppliers and extend this approach further down their supply chain, driven by various potential objectives.
One significant driver is that the tier 1 suppliers may not be undertaking category management to the extent or standard that the customer organisation expects. Consequently, there is a significant value improvement opportunity.
Research insight: Future Purchasing’s Global Category Management Report found that leading category management organisations deliver more than twice the value of less mature organisations. The opportunity therefore extends beyond improving internal procurement performance and into strengthening category management capability across strategic suppliers.
Your supplier’s decision impact your costs
When key systems or subsystems at tier 2 and below are left to the decision of tier 1 suppliers, performance, interoperability, and upgradability issues can arise, especially for asset procurement. Individual sourcing decisions are often made without an underpinning category strategy, which can result in an unnecessary proliferation of different solutions.
There can also be adverse operating expense impacts in this scenario, where tier 1 suppliers are unaware of or unaffected by downstream maintenance and support costs for the systems they select, which are paid for by the end customer. The upshot is that the total costs incurred by the customer are not considered, leading to sub-optimal decisions.
Increasing your control over n-tier supplier decisions
With potentially greater spend and longer-term relationships with the key system providers, the end customer may have greater influence. They may use this to achieve prioritised supply when the market is constrained or ensure they have the best resources working on their account. These opportunities usually require close collaboration with the tier 1 suppliers and are usually initiated and driven by the end customer.
While these aspects mostly focused on cost-related implications of sub-par category management practices at your key suppliers, the same argument can be made around risk and ESG objectives. Understanding the n-tier supply chain has been a priority for CPOs for a number of years, mostly driven by regulatory requirements around supply chain transparency. While knowing the key suppliers along your own supply chain is good, being able to influence it is better.
Extending strategic procurement influence beyond Tier 1 suppliers

Category Management in the supply chain is a scalpel, not a hammer
By engaging in Category Management with suppliers, objectives related to cost management, labour practices, modern slavery, environmental standards, carbon emissions, and similar areas can be actively promoted and addressed throughout the supply chain. Much like educational programs outlining your expectations for the behaviours of tier 1 suppliers, this approach enables you to influence their own programs more profoundly.
It requires procurement team members who think strategically and can position Category Management positively with their key suppliers and internal stakeholders. The latter group is often more sceptical about what can be achieved from this approach and is concerned that, as the customer, they are taking more control and responsibility for categories that are currently managed by the supply chain, adding additional workload. This approach should, therefore, be focused on suppliers with high impact on cost structures or high potential environmental or supply chain risks only.
The crucial thing is to understand how well tier 1 suppliers are undertaking category management and then to work collaboratively on some high-priority categories to prove the effectiveness of this approach.
Assess the maturity of your category management capability with our Category Management Maturity Assessment, or contact us to discuss extending category management deeper into your supply chain.
Further reading:
About Mark Hubbard
Director
30+ years experience in procurement and supplier management, in line and consulting roles
Previous employment: Positive Purchasing Ltd, SITA,
QP Group, BMW, SWWS, Rover
Education: BSc in Engineering Metallurgy, MBA University of Plymouth
CIPS: Member
Further Reading
Blog
Maximising Returns from AI in Procurement
By Mark Hubbard |
Artificial Intelligence holds extraordinary promise for procurement—and we are only at the beginning of understanding its true potential. Just as earlier waves of automation reshaped how we work, AI will open new opportunities, but it will also bring fresh challenges that we must be ready to manage.
Learning from ERP implementations
Think back to the major ERP (Enterprise Resource Planning) programs many organisations undertook in recent years. They absorbed significant investment—both financial and human—and the results were, at best, mixed.
The research into ERP implementations is clear: success was rarely just about getting the technology right. More often, it came down to how effectively organisations managed change. Those who invested in comprehensive change management, addressing not only IT integration but also behavioural and cultural adaptation, fared far better than those who didn’t.
That history offers procurement professionals a valuable lesson as we turn to AI adoption.
Adopting AI in 2025
Recently published research by the MIT NANDA initiative reports a 95% failure rate in recent implementations of AI approaches, linked to flawed enterprise workflows – how we set up to adopt the new technology. Key success factors include setting clear objectives, adapting workflows and processes, providing ongoing change management, and empowering frontline managers to drive adoption.
What this means for AI Adoption
With AI, the same principles apply. To truly maximise its impact, leaders must look beyond the technology and consider:
- Input mechanisms: How will data be captured, structured, and trusted?
- Process design: How can processes be simplified and aligned to enable automation?
- Job roles: How will responsibilities shift, and what new capabilities will be needed?
- Stakeholder engagement: Who will be affected, and how can we bring them on the journey?
- Implementation pathways: How will AI recommendations be translated into practical, accepted action?
We need to recognise that resistance to change is human nature. Simply saying, “AI says we should do this” is not enough to carry people with us.
In fact, we’re already seeing in live AI-driven procurement projects that a lack of holistic planning can undermine results. The promise of speed, insight, and efficiency risks being overshadowed by reluctance or outright pushback from those asked to adopt the outcomes.
What should procurement leaders do?
The answer lies in deliberate, thoughtful leadership. Procurement leaders should:
1
Design a clear change program: Set explicit expectations of outcomes and map out who will be affected.
2
Engage stakeholders early: Don’t wait until AI has generated outputs—bring colleagues into the process so that they feel ownership of the results.
3
Balance speed with adoption: AI accelerates analysis, but stakeholder buy-in determines whether strategies succeed or fail.
We regularly see that strategies developed in isolation—no matter how sophisticated—struggle to gain traction. By contrast, when stakeholders are part of the journey, even bold changes stand a much stronger chance of success.
Engaging with stakeholders
One of the trickier aspects is that AI’s role can often be invisible, even to those using it. This means procurement leaders need to make AI’s contribution more transparent in order to build trust.
Consider ways to:
- Share the inputs and assumptions that AI is working with.
- Apply critical thinking to validate outputs before presenting them.
- Frame recommendations in terms that resonate with real-world challenges and opportunities.
This isn’t about slowing the process down—it’s about ensuring that acceleration leads to real-world delivery, not stalled adoption.

Toward “HumAIne” procurement strategies
We might call this approach humAIne strategy development: combining AI’s analytical power with the human engagement needed to make change happen.
We’re still in the early stages of this evolution, and the “final form” of AI in procurement will take years to emerge. But in the meantime, one principle stands out: success will belong to those who keep people engaged while harnessing AI’s speed and insight.
The future of procurement is undeniably digital—but it will only be successful if it remains, at its core, human.
Further reading
Blog post: Next Phase of AI & Digital Category Management
Blog post: Why AI demands a procurement operating model rethink — and what it really means for your team
Blog post: Procurement Operating Model in the age of AI
About Mark Hubbard
Director
30+ years experience in procurement and supplier management, in line and consulting roles
Previous employment: Positive Purchasing Ltd, SITA,
QP Group, BMW, SWWS, Rover
Education: BSc in Engineering Metallurgy, MBA University of Plymouth
CIPS: Member
Further Reading
Blog
From Compliance to Innovation: Redefining Public Procurement in 2025
25/02/2025
Read More
Blog
Dimension 2: Business Engagement – Elevating Procurement to a strategic partner
05/02/2026
Read More
Case study
AstraZeneca
At AstraZeneca the foundations of category management are built on stakeholder engagement
07/11/2023
Read More
Blog
Understanding the Procurement Strategy Hierarchy to design better operating model structures
By Mark Webb |
What is a Procurement Strategy Hierarchy?
A hierarchy of strategies ensures a clear alignment between the organisation’s overarching vision and goals and the procurement team’s strategy, as well as the agreed-upon actions taken at each level. This article outlines how a hierarchy of strategies helps create clarity and alignment across the organisation.
The Procurement Strategy Hierarchy describes a cascading model of strategies. Each underlying strategy layer is derived from and aligned with the superior strategy layer to ensure a clear connection between an organisational strategy and the actions of each individual within the organisation. Starting from the organisational and business strategy, the procurement strategy needs to be designed to support the business objectives.
The Category Management strategy and operating model need to translate those objectives into processes and mechanisms to ensure alignment across categories. Ultimately, category strategies need to be created based on the aligned business requirements. This model can be further developed into supplier management and sourcing and negotiation strategies.

Using the Procurement Operating Model to create a strategy hierarchy
The Global Category Management Report and its six dimensions provide a checklist of questions to shape a strategy and operating model for Category Management. This fits into the middle tier of the strategy hierarchy and clarifies for the procurement team and stakeholders how category management will be adopted. The procurement leadership team collectively makes these decisions.
Looking upwards in the hierarchy, the category management strategy and operating model are a subset of the wider procurement strategy and operating model, which is itself shaped by the overall organisational and business strategies.
Looking downwards, the spend influenced by the procurement team is divided into manageable categories, often reflecting supply markets or internal structures.
Strategic Alignment in Procurement
These are the category groups that senior managers control through an approach we call strategic alignment. Strategic alignment is a distinct activity above category and supplier management. It is used during the business planning cycle to identify and prioritise procurement activities with senior business stakeholders and consider linkages and interdependencies between categories and suppliers in the category group. The outcome is an agreed-upon pipeline of category and supplier projects to work on. Individual category strategies sit beneath strategic alignment.
Benefits of a clearly designed Procurement Strategy Hierarchy
Ensuring alignment between the overarching vision and goals of an organization and translating them into the procurement team’s strategy, ultimately breaking them down into category, supplier, and negotiation strategies, creates cohesion across the actions taken at each level by every team member. This clarity helps everyone within the organization understand how their work contributes to overall procurement and business objectives.
When this hierarchy is well designed and communicated, category strategies are co-created with stakeholders, fully supported, and implemented at speed. Responsibilities at each level are clear, resulting in improved value delivery, risk management, and agility.
Assessing Your Category Management Maturity
We offer the Category Management Maturity Assessment to assess the alignment of your category management practices and the performance of the individual steps. Contact us to discuss the ingredients of a strong operating model and how to build one.
Related Resources
About Mark Webb
Managing Director
30+ years procurement experience in line management
and consulting roles.
Previous employment: Price Waterhouse, Mobil Oil and QP Group
Education: BSc in Management Science and MSc in Business by Research, Aston University
CIPS: Member
Further Reading
Blog
Skills frameworks and assessments for Procurement: What they are, why they matter, and how they work
By Mark Hubbard |
The skills required to succeed in procurement are evolving more rapidly than ever before. While foundational expertise in category, supplier, and contract management and sourcing remains important, it is no longer enough on its own. Today’s procurement professionals face a dynamic mix of rising business expectations, evolving regulatory demands, and rapid technological change, especially with the emergence of AI and digital tools.
At the same time, organisations are under increasing pressure to do more with fewer resources. With tight headcounts and a competitive talent market, leaders can’t simply hire their way to a future-ready team. Instead, the focus has shifted to reskilling and upskilling existing talent.
Skills frameworks and assessments are essential tools in this journey. They help identify skill gaps, unify diverse teams, and focus development efforts where they matter most. This blog explains what skills frameworks are, why they’re important, how skills assessments work in practice, and what benefits they offer.
What is a skills framework and why do you need one?
A skills framework is a structured outline of the key capabilities required in procurement roles, with clear descriptors of what proficiency looks like at each level. Procurement teams are rarely made up of individuals with identical backgrounds, training, or experience. A skills framework creates a shared language and aligns expectations, allowing individuals and teams to honestly assess their current skills and identify development priorities. With growing complexity in areas like ESG, risk, and digital transformation, a skills framework enables targeted learning that aligns with organisational strategy.
How to create a skills framework for Procurement
Creating a robust skills framework starts with clarity. You need clear, unambiguous descriptors for each skill mapped to specific job roles within your organisation to ensure expectations are fair and relevant for each individual. Vague or compound descriptors can lead to confusion and inconsistent self-assessments that fail to provide meaningful insights.

Established models, such as those from the CIPS (Chartered Institute of Procurement & Supply) and IFPSM (International Federation of Purchasing and Supply Management), offer strong starting points. These can be customised and expanded to reflect your organisation’s specific needs, strategic priorities, and cultural context.
Key skills to include
Many procurement skills frameworks focus heavily on technical and digital skills, but tend to ignore the importance of soft skills. Our 2024 Global Category Management Report identified stakeholder engagement and alignment as the primary barrier to success in category management and procurement. And with the advancement of technology, these skills become more important than ever.
A well-rounded skills framework should include a blend of foundational procurement skills (like category management, contracting, or negotiation), behavioural competencies (including stakeholder engagement, adaptability, and communication), and digital capabilities (such as data analysis and AI tool proficiency).
Here’s a breakdown of selected key skills to consider:

Adapting when competencies change
Procurement skills are not static — they evolve in response to the environment in which we operate. While many core competencies remain relevant over time, new requirements inevitably emerge due to changing business priorities and technological advancements. It’s essential to periodically review and refresh your skills framework to ensure it remains fit for purpose.
Skills assessments explained
Skills assessments measure individual proficiency against the defined framework, providing a clear picture of strengths and gaps. Common approaches include:
- Self-assessment: Individuals rate themselves against each defined skill using the framework’s descriptors. This method is easy to implement but may be influenced by differing interpretations or personal bias.
- Manager assessment: Line managers assess team members based on observed performance. While more objective, this is limited to the manager’s direct experience with the individual and may not capture the full picture.
- Moderated assessments: A blend of self and manager assessments, where results are calibrated through manager-led or external moderation to improve consistency and reduce subjectivity.
- 360-degree feedback: Collecting input from peers, direct reports, and other stakeholders. This holistic view offers richer insight, especially for soft skills and cross-functional collaboration.
Skills assessments should be completed at regular intervals. By re-evaluating individuals and teams regularly, you can track progress, measure the impact of development efforts, and adjust learning plans as needs evolve. This ongoing cycle of assessment and improvement supports individual growth and helps organisations build more capable, adaptable procurement functions.
Skills assessments are often supported by digital platforms, which simplify distribution, data capture, and analysis. Digital tools also enable rapid reporting across individuals, roles, regions, or business units, highlighting both common skill gaps and standout capabilities. One of the most valuable outcomes of skills assessments is their ability to reveal hidden talent — skills within teams that haven’t yet been fully utilised.
Benefits and challenges of skills assessments
The benefits of a skills assessment
A well-designed skills assessment delivers value at both the individual and organisational level. Key benefits include:
- Strategic alignment: By selecting the right set of competencies, assessments help ensure that procurement capabilities are aligned with broader business strategy, positioning the function to better support organisational goals.
- Career development: With a clear view of current capabilities, organisations can design meaningful development pathways, identify high-potential talent, and build robust succession plans.
- Consistency: Assessments create a shared language and a consistent benchmark for evaluating skills across teams, functions, and geographies.
- Smarter project resourcing: Understanding who has what skills enables better project matching (putting the right people on the right initiatives).
- Prioritised Learning: With visibility into strengths and gaps, leaders can more confidently focus training investments on the most critical skills gaps.
Potential challenges
While the benefits are compelling, skills assessments inevitably face challenges. Recognising them — and tackling them proactively — can help ensure success. Common challenges include:
- Resistance to participation: In some regions or cultures, assessments may be met with scepticism or concern. Framing the process as part of organisational development is key to gaining trust.
- Leadership buy-in: Leadership plays a critical role in setting the tone. If leaders don’t champion the initiative or allocate time for it, uptake will be limited. Clear communication about the strategic value of the assessment is essential.
- Misaligned or generic frameworks: If the skills framework doesn’t reflect the unique context of your organisation, it may cause confusion or disengagement. Tailoring the framework to your specific roles, goals, and maturity level is crucial.
- Lack of visible outcomes: For individuals and managers to fully engage, they need to see tangible results from the effort. Linking the assessment to development plans, promotions, or measurable improvements helps demonstrate its value and build momentum.
Putting it into practice with Future Purchasing
Understanding the skills your procurement team requires — and assessing current capabilities — is the first step to building a high-performing, future-ready function.
At Future Purchasing, we support organisations in designing and delivering skill profiles and assessments that provide clear, actionable insight into current competency levels. Our Compass Skills Assessment tool gives you a consistent and objective view of individual and team performance across key procurement capabilities, enabling you to identify strengths, surface hidden talent, and target development where it matters most.
But we don’t stop at diagnosis. Based on assessment results and aligned to your strategic goals, we help design tailored learning and development programs that close capability gaps and accelerate progress. Whether you’re aiming to raise the bar across the function or deepen expertise in specific areas, our approach ensures training is relevant, role-specific, and impactful.
By combining structured assessment with targeted upskilling, we help procurement teams unlock their potential and deliver measurable value, both now and in the future.
Ready to get started?
If you don’t have a skills framework aligned with your organisational structure and job roles yet, now is the time to act. Get in touch to discuss your current setup and how Future Purchasing’s Compass Skills Assessment and tailored learning programs can help you build a robust foundation for long-term performance.
About Mark Hubbard
Director
30+ years experience in procurement and supplier management, in line and consulting roles
Previous employment: Positive Purchasing Ltd, SITA,
QP Group, BMW, SWWS, Rover
Education: BSc in Engineering Metallurgy, MBA University of Plymouth
CIPS: Member
Further Reading
Case study • Nordea
Category management starts and ends with the business priorities for Nordea
By Future Purchasing |


Morten Hedegaard
Head of Group Procurement, Nordea
Nordea is a global bank with a 200-year history of supporting and growing the Nordic economies. Their values are deeply rooted in these open, progressive and collaborative societies. They are the largest bank in the Nordics and have a strong market position within their four business areas: Personal Banking, Business Banking, Large Corporates & Institutions and Asset & Wealth Management.
Mindful of their responsibility towards current and future generations, they have made sustainability an integrated part of our business strategy. They enable sustainable choices for their customers, engage in active ownership and drive change through their lending and investment decisions.
Many key components must fall into place to make category management a business success factor. But an overriding tenet that has frequently shown to be at its core is a solid understanding of the business priorities to be an effectful business partner.
In a successful operation, the procurement team, but especially its sourcing and category managers, must understand the strategies, goals and processes of the business functions with which they work and tailor their own strategies and processes to support their projects. This requires frequent stakeholder communication at all levels, resulting in a combination of both technical and commercial skills to access the business’s potential value levers.
This is a principle long held by the Head of Group Procurement at Nordea Bank Abp, Morten Hedegaard. With 13 years’ experience at the prominent Nordic financial services group, Morten has successfully run a cross-functionally operating procurement department since 2018, and previously held roles in operations, category management, project management and consultancy.
Morten shares his experiences and learnings from what he describes as the department’s “ongoing category management journey.”

An embedded approach is a partnership approach
Having begun its category management journey some years back, the procurement team at Nordea has arrived at a stage where they have ceased to refer to category management as a separate discipline, such is the extent of its embedment. Rather, the conversation today leans towards Partnership.
“A business partner,” Morten says, “is someone who can lead and drive business outcomes for the stakeholder. This goes deeper than just supporting them, and for us it is borne out of time invested in engaging, listening, understanding and applying relevant expertise that allows us to challenge – something that adds value to agreements rather than simply executing them.”
To arrive at this point, they went from a text-book style model of separate category management teams (for indirect or banking-specific categories for example) to a single team which now embraces a partnership approach. “We found that time spent on routine category management exercises like a certain schedule of category plans, market analysis, spend analysis, contract landscape analysis and industry trends, while important for us, yielded technical input from the stakeholders, but not the strategic input to projects we wanted.”
A structural change was needed. While the current tactical approach facilitated an entry point to a pipeline of projects, a new partnership approach would help them obtain their financial KPIs. That would rely on a build-up of credibility. And to gain that credibility they needed to get to know the business functions’ priorities, the question was …
How to engage with the business and its budget holders?
Getting to understand the agenda and the mechanics of a business area comes from working in projects rather than holding status meetings.
“Once you are able to be part of large projects, it follows that you build relationships. And once you are able to demonstrate your expertise and knowledge (which is where your traditional category management analyses come into play) then you will gain the trust to work side-by-side with the stakeholders. The ‘big ticket’ contracts need sourcing and negotiating skills to be completed, and close advisors to help execute them. That’s where our value is added.”
“This doesn’t mean that we are not following a category management approach, on the contrary, we are taking the relevant components of Category Management and applying them where it makes most sense and not least when it makes sense to do so in a financial services environment. When a window of opportunity arises, which might be anything from business process outsourcing to the use of a new technology, we are ready to have all hands-on deck. Then we will take a SWAT team approach to ensure success for the business area.”
A classic approach to category management might be more relevant to the production industry for example, where raw materials or components are being sourced and whose prices are market-dependent and where there’s a supply chain to manage. But the financial services sector doesn’t always fit into a tangible mould. “We are buying services that are integrated into business processes. So, you have to be able to adapt the category management concepts to suit your business or service.”
“You get the stakeholder buy-in by proving that you can add value. When you have proved yourself you don’t need a mandate. To earn a seat at the table, for us, is to be involved in the large, complex sourcing projects where we can use our negotiation and advisory skills and thus gain stakeholder respect. The key stakeholder is more likely to want to interact with the sourcing manager who has been involved in the whole negotiation and understands the specified requirements. So in our model, sourcing and category management must go hand in hand to add value.”
So the procurement team has developed a very agile approach which enables them to respond to any window of opportunity. Says Morten: “Sometimes a category strategy is what is required to advance a specific area, but it then requires full attention from me and my management team to create the buy-in from senior leadership in the business areas. And sometimes there is little appetite in the business areas to make changes to the supplier base, because their focus is elsewhere.”
“In our environment it is not a necessity to have deep expertise in every possible category at all times. But having this agile approach, with pockets of expertise and a team that deep dives into the businesses, works for us and helps us achieve credibility with stakeholders.”
What do the stakeholders perceive as value?

Value can mean different things to different people and departments, but according to Morten:
“Firstly there’s a big value add in bringing a mature sourcing approach to the table, which will yield a better commercial output. This means the structure and methods to do the relevant analysis, sourcing strategies, and not least negotiation. This is where we have the ability to lead because it’s a professionalism not usually in abundance in the business areas.”
“Secondly, the regulatory landscape has become top of mind for everyone in the industry, so there’s a bigger need for the business to involve us in the jungle that is risk and compliance. When we have been involved, stakeholders can rely on the fact that all relevant risk and compliance requirements have been met. Risk management is a special skill set, and we have to internalise and have a deep understanding of the risk that we have to manage to be able to navigate all requirements smoothly.”
“Thirdly, long-term strategic planning for opportunity identification and capacity optimisation is valued. The cadence for these discussions is typically quarterly and we run a 12- to 18-month rolling pipeline. This means we have all strategic discussions within one team, which learns the business’s priorities and is separate from the operational side. This way we keep on top of things like expiring agreements or renegotiations so that we can plan for them in advance.”
At the end of the day …
The core of procurement is to enable the best business outcomes by matching the business requirements with the best the supplier market can offer. “But, at the end of the day,” concludes Morten, “what really matters is that we communicate regularly with the business to understand their requirements and add the value that they cannot.”
As this survey reveals, procurement teams that have embedded a cross-functional way of working with budget holders and technical stakeholders (the ‘Leaders’) are those whose relationships have evolved to consider business objectives and category targets a joint responsibility.

This case study is taken from
“Influence the Future” – The 2024 Global Category Management Report
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Further Reading
Case study • NHS
Category Management: The golden thread running through NHS spend collaboration
By Future Purchasing |


Jacqui Rock
Chief Commercial Officer at NHS England
Our global category management study recurringly identifies a cross-functional approach to managing similar areas of spend as a catalyst for raising opportunities for business value and consolidation, and, increasingly, collaboration. This outcome is unquestionably evident within NHS England.
Jacqui Rock, Chief Commercial Officer at NHS England has been directing a collaborative approach to public spend since she introduced the NHS Central Commercial Function (CCF) in 2022, and the outcomes to date touch all parts of the NHS.
Building collaboration and consolidating spend is a mammoth task for NHS England given the size and complexity of the NHS’s federated business model. The scale of its commercial activity is huge, with 228 acute trusts, formed into 42 integrated care systems, multiple arm’s length bodies, social care, and so on. Healthcare is the largest area of government procurement spending, and is larger than any other area including Defence, amounting to some £30 billion to £40 billion a year. With 4000 people buying products and services from more than 80,000 suppliers, overseeing procurement best practice is a huge task.
“The NHS is a vast and complex business,” says Jacqui. “The procurement process at NHS England is set up to encourage competition and market innovation, while clearly focusing on improving health outcomes. But obviously, with that size of spend comes a responsibility not just to deliver efficiency savings, but to make sure the NHS uses resources effectively to maximise value for money for the taxpayer. And all of that must support patient outcomes. That’s what makes NHS procurement unique.”
And it calls for a particular formation of teamwork and skill.
Category management is structured to deliver across the organisation
Category management is very much part of a wider, more holistic transformation programme within the NHS rather than being viewed through a single lens.
“This is deliberate,” says Jacqui, “we see everything we do within buying at the NHS ultimately impacting and delivering effective category management. This is important, because to succeed in transforming to an efficient and effective function, you need to look at the entire procurement process and you need to look at delivery. From that perspective comes world-class expertise in category management.”
With 4,000 people buying in a very federated model, The Central Commercial Function, run out of NHS England, brings them all together. It has a number of key service-operated offerings: Commercial Best Practice, Technology and Data, Architecture, Strategy, Governance, Assurance and Process, People and Community, Commercial Strategies, Sustainability and Innovation, Sourcing, Supplier, Category and Contract Management, with a category management approach common throughout.
The recently published Strategic Framework for NHS Commercial covers commercial ambitions and objectives for the next five years. Looking realistically at the NHS and the health spend, it marks a real step change in the way NHS Commercial is moving forward. The vision of that Strategic Framework is to be globally renowned as a commercial function in healthcare, supporting the NHS to deliver world-class patient care and outcomes.
“It’s about driving collaboration across commercial teams so that together we can deliver on NHS priorities, on what we’ve committed to as a profession, while keeping the patient at the heart of everything we do, on leveraging the NHS collective buying power to ensure the best value for money and on providing clear, consistent guidance on how suppliers contract with the NHS. Through this model we’ll raise overall productivity and efficiency above the historical average, and seek delivery on commitments outlined in the NHS long-term plan.”
This strategic framework will be used as a centrally-driven blueprint for supply chain transformation around four key themes:
People: Attracting the best and most diverse commercial talents and connecting commercial professionals to one another.
Digital: Using data as a strategic asset and using its insights to create the greatest value and public trust through greater transparency.
How we work: Simplifying and speeding up the procurement process, removing the unnecessary red tape and bureaucracy and embedding commercial standards and best practice into day-to-day working. Leveraging buying power at scale to strengthen relationships with the supply chain for better patient outcomes.
Influence and scale: Leveraging influence and scale to foster healthy supply markets, develop and shape the market, unlock benefits from innovation, and deliver wider social value and economic benefits through procurement.
“And effective category management is the golden thread that runs throughout the entire strategic framework,” she explains.
The central resources are connected to leverage categories in different ways. Expanding that to local deployment is all about implementation.
Top capabilities for implementation
“Our teams consist of brilliant commercial people with category expertise. The categories we tackle are wide, anything from drugs and clinical consumables through to transport and estates, the list is long as there is almost nothing the NHS doesn’t buy. So we are launching playbooks, offering training and putting the right governance in place for effective category management. And we’re identifying where the particular category skills lie within our in our commercial teams.”
In terms of category management, top capabilities include data and supply market analysis, and influencing and trust-building skills. “What’s really fabulous about our industry is the breadth of skillsets we have, as negotiator, salesperson, influencer or other — as well as knowing the law and understanding process.”
The Strategic Framework brings together the whole commercial community and all those skillsets and gives them a seat and voice at the table. The interventions contained within will be delivered across the NHS by areas that have exemplary skills in buying certain categories.
“In this way, we share our skills and experience and maybe even buy on each other’s behalf,” she explains. “This is important as we consider how we are going to deliver category management and category interventions. We look at where the best practice is and make sure they have a seat at the table with us, like Crown Commercial Service, which delivers common goods and services across the NHS, and NHS Supply Chain, which delivers medical devices and consumables as a centralised core function.
“The strategy isn’t about creating centralised, nationalised buying, it’s about collaboration and finding the most effective and most innovative ways to buy through a commercial procurement community.”

Innovations that complement category management
Other innovations complement the framework initiatives and show how category management is seen within the context of a variety of commercial activities, rather than a standalone operation.
Part of the commercial efficiency initiatives include the Framework Accreditation programme. When reviewing the buying frameworks used by the NHS, Jacqui uncovered more than 1,200 frameworks with variations in product cost and quality. This made it difficult for the NHS to decipher which frameworks offered the best value for money, was a poor use of time and resource for the commercial teams, and left suppliers unsure about which framework they should be on.
Being passionate about innovation, especially within the SME marketplace, she wanted to simplify how their frameworks run across the NHS to make it easier for smaller firms. “While it can be easy for the big strategic players to be on multiple frameworks, that’s not the case for SMEs,” she says.
The ambition of a Framework Accreditation program would reduce those inefficiencies and enable the NHS to further leverage scale and national pricing. “We spent a lot of time looking at the data to identify framework hosts,” she explained. “NHS commercial teams will now buy only from accredited framework hosts. This removes duplication and makes the landscape more level to navigate, leading to better value. We will then look at those frameworks by category, develop a framework category taxonomy and generate the standards needed to undertake that category-level framework. The estimated savings, as a result of having better standardised frameworks is projected at £100 million over the project period.
“The point is,” she says, “you can make significant savings just by getting a grip on the categories in your frameworks.”
But, as with all initiatives, you have to get buy-in …
It’s all about data
Jacqui explains: “We have been implementing an end-to-end procurement solution across all commercial teams. For the first time in NHS history, we have a full view of what we spend, where we spend it and with whom. Now, this is really exciting, because as a result of that data I’m able to look at variations in cost and in what’s being delivered by the same supplier. Our size means we have suppliers that might have hundreds of different contracts with each Trust or primary care provider. So we’ve been able to look at that holistically.
“When you are able to articulate that data to the CFO and stakeholder landscape, when you can explain how we spend the money, and where the inefficiencies are, and what we need to do about it, that’s how you get the buy in,” she says.
The same applies to category interventions.
One example is the work Jacqui and team carried out on stents. The quantities and types being bought varied greatly. Being able to show that data to the clinicians, and get their clinical lens on it, meant they could bake their informed perspectives into the category strategy.
All stakeholder parties that NHS Commercial interacts with, including category teams, are involved to get that wider business requirement perspective, from the multiple trade bodies of the Cabinet Office, through to the doctors and consultants themselves. “By consulting and involving everyone is how we form our category strategies for each of our products,” she says.
Engagement is also key
“When we launched the Strategic Framework, we asked the community to adopt this blueprint as their direction of travel for commercial, which is important when you’re looking at that entire stakeholder landscape. But we had to structure an engagement program, which included running regular national procurement forums. Now, each integrated care system (ICS) has a dedicated procurement lead which may have multiple Trusts under them. Getting those ICS procurement leads into a room with representatives from right across central government means we can collectively and collaboratively look at that whole stakeholder engagement. They discuss face-to-face the priorities, challenges, categories, innovations, and so on with their peers and their teams.
“So I really see it as my job to widen the stakeholder net and engagement with the NHS. This whole programme of engagement keeps NHS Commercial up the agenda, because it’s a huge volume of spend, and people should be aware of how we are managing it.”
Of course how and where money is being spent has long been a topic of interest for the business. But Jacqui has seen a shift in how it’s represented. “We are now actually talking about the NHS as a whole: how we can leverage that spend, how we can shape innovation, how we can create new markets, how we use NHS commercial power to deliver better patient outcomes and for the greater good – and category management is a key part of those ambitions.”
It all needs change management
Change management is essential for all transformation, but there needs also to be a change in the mindset of the people developing the categories, since having clinical representatives on the team is a leap forward in what and how they buy.
How they drive this change is by validating a plan, then delivering these nationally-led category interventions for the prioritised spend.
One example lies in the energy category.
“Price hikes have been painful for everyone,” says Jacqui, “and they hit the NHS hard. So it was logical to look into how we actually buy energy. Again, we got all stakeholders in a room and explained the position. We had over 200 energy contracts in place across the country, all under different agreements, all with varying value and purchasing strategies. When we started looking at the numbers, and the opportunities, we collectively agreed that the way that we bought energy was not efficient. This became one of our first category interventions.”
Jacqui announced the intention to transition to a centralised energy purchasing basket to find efficiencies across the NHS. NHS England worked with Crown Commercial Service to shape an energy purchasing agreement, with everyone’s buy-in, specifically for the NHS.
“The savings on this initiative are going to be between £60 million and £100 million a year, she explained. Benefits also include, greater price stability, resilience to external events, increased budget, predictability, bulk discounts based on the consumption, volume, etc. It’s a significant amount of money saved just by bringing everyone together, simplifying the process and buying through the consolidated initiative. It’s a real example of how we can use NHS purchasing power.”
Looking forward
Arriving at standardisation across a very siloed operation is always going to be a challenge. But with a robust engagement program that encapsulates all key stakeholders, best practice and reducing the barrier of size and scale, the team is succeeding, and Jacqui puts a lot of it down to data.
“Ultimately it’s about telling the story and delivering the message that we’re better together. Data has helped us do that, but you have to ensure you have the right access to data and know what to do with it,” she says. “When we work as one NHS with a category approach, we will realise savings efficiencies, we will open the door to creating dynamic markets and leverage every spend in existing markets. And this is really exciting in a very exciting year for public procurement.”

This case study is taken from
“Influence the Future” – The 2024 Global Category Management Report
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Related Expertise
Supplier management
Our supplier management approach combines excellent tools and techniques across the full range of activity, from segmentation, through performance measurement and improvement and through to relationship strategy development.
Category management
Excellence in Category Management gives multipliers of value delivery compared to less effective programs. Our approach, delivers a high performing team and process which provides sustainable value over years rather than months.
negotiating for procurement
Our approach to procurement negotiation helps teams to improve performance, track their progress, measure success and secure rapid payback to programme costs. It is based on four principles…
Future Purchasing
If you want to get more value out of your procurement spend, or you just want to know more about us, request a callback above or send us an email and we will come straight back to you.
Further Reading
Case study • HS2
Andrew Cubitt interview – Category management is a top procurement priority for wider spend efficiency at HS2
By Future Purchasing |

As Andrew Cubitt is Procurement & Supply Chain Director at HS2 Ltd, the company responsible for developing and delivering a second high-speed rail network across the UK.
HS2 is a mammoth engineering and infrastructure project that will provide fast and frequent connections for over 100 cities and towns, opening up local and regional markets, attracting investment and improving job opportunities for thousands of people. Accordingly, the anticipated spend is sizeable, in the region of £100 billion.
Cubitt, with 20 years of experience in the transport and consultancy sectors, oversees a team of about 315 people from procurement and commercial (not counting the many subcontractor teams) who are involved in making sure this spend is efficiently deployed. To do this he takes a total cost of ownership approach to the purchasing decisions over the lifetime of this project, and to support this he endorses category management as one of his top-three procurement priorities.
Why category management is a top 3 priority
While category management as a term is not widely adopted in infrastructure programmes, being borne out of the automotive and fmcg industries, it does apply as a sourcing strategy to key commodities, like steel and concrete.
“We use basic category management principles to ensure we are buying efficiently, sustainably and at the right price and right quantity at the right time,” he explains. “To this end, category management can be applied to any industry, and for us, even though we do not source directly, it is one of our top three priorities because we need to know how what we buy, directly or indirectly, affects both the economy and wellbeing of the planet. So as a strategy for the supply chain team, it is on a par with risk management, because at HS2 we are always considering our wider political, commercial and environmental impact on the market. Category management therefore is a facilitator to make sure risks are managed effectively and messages supported.”
How well is this understood and adopted by other stakeholders?
“It’s important to remember that as with all major infrastructure programmes, you tend to be working with large tier-one contractors. So it’s more of a consolidation contract. But underneath that tier one, it’s vital to us that the sub-contractors also take a category management-centred approach seriously. For this reason we are interested in getting the right partners for all of our contracts. Fortunately in the supply chain we are seeing a lot more focus placed on ‘buying better’ and ‘buying right.’ So what we do have control over is influencing our supply chain to make sure they get the best value from the materials they are buying while not impacting the ready supply in the market.
“It’s therefore imperative we take a good look at how the construction firms in our supply chain undertake category management. In recent years we’ve started to place greater emphasis on getting involved in that, and the next phase of the programme will see that focus increase with our T2 and T3 suppliers as we encourage them to give feedback and follow that route for project success.
“Having world-class category management strategies is not something suppliers deeper in the supply chain are known for, so this is a way to influence practices directly to help them raise their game. And as I am responsible for overseeing supply chain partnerships, it’s my team’s duty to make sure that the lots we are buying are bought in the best way that delivers most value. It’s seriously important today to act responsibly and not starve the world market of its commodities, be that steel, concrete or labour.”

Co-creation of strategies for outcomes
Findings from the global category management survey show that involving stakeholders and co-crating strategies leads to better value and outcomes. And at HS2 this is also recognised.
“Value is always a lever for us,” says Cubitt. “It is at the core of our role in procurement to bring tax-payer value, so we are always looking for opportunities to improve it. And that’s where a good strategic sourcing approach comes into play. To achieve that we have created a collaboration hub across our T1, T2 and T3 suppliers where value is the primary driver. They share knowledge about various categories, and, for example, this resulted in leveraging electricity and other utility bills to drive direct savings for our suppliers. Of course there are other advantages too to a joint catman approach, like understanding the economic effect of buying in bulk.”
So co-creation of category strategies with other stakeholders, both internal and external, is important and shows how value can be derived when strategies are aligned.
Category management is also a strategy for sustainability
Category management deployment can support other important business performance levers, a topical and vital one of which is the firm’s sustainability agenda.
“It’s important that the procurement team secure the full range of value from a category management strategy, including risk reduction, supplier innovation, speed to market and not solely cost reduction,” he says. “But it’s interesting how it can help towards sustainability goals. At HS2 we are pushing hard for procurement and the supply chain to be the leading force on driving carbon net zero. As an organisation we want to achieve this by 2025, which is a big ask on a construction programme, because clearly there’s a lot of carbon that goes into a project like this. The way we see this happening is through design and having sensible conversations with the supply chain.
For example, that might include altering the way you construct to reduce how much steel is used, and this is where category approaches come into play and have a big impact.” Cubitt endorses that category management is not just about deriving financial value, the true value lies in understanding all the different dynamics of suppliers, risk avoidance and sourcing socially and how you bring them all together.
Procurement’s value proposition is enhanced
What category management also helps to drive is procurement’s own value proposition, to be more than the cost reducer.
“I want my team of procurement people to be more than traditional procurement people!” he says. “Category management does that for them because as individuals they get to be experts in their own field. For example, take our people buying rail. They are the true specialists in that category, so for them it not only helps with their personal development but because the business comes to them for specialist advice in their area, they in turn become strategic advisors —not just gate keepers and box tickers. They apply their knowledge to help put partnerships and strategies in place, and this is very important for the whole project.”
Given the priority Cubitt gives this in his own organisation, the question is, is this structure something he can mirror in his T1 subcontractors?
“This is something that we perceive as a key focus,” he says. “And it’s something we are starting to invest more effort into. Clearly we don’t buy everything ourselves, unless it’s railway crossings and switches, it’s a partnership of many teams. So real value comes from supply chain discussions and matching category expertise across them.”
Gaining visibility
The big difference for a project like this, is that many subcontractors are coming together with a single goal. It’s not one procurement team, it’s a “team of teams,” as Cubitt calls it. So a challenge for the category manager is to secure visibility when they are not buying directly.
“It’s an evolution for them,” he says. “The collaboration hub is a good way to achieve this, but the value comes from influencing where we need to apply pressure in the market and where we need to understand the wider effects of what we’re doing. So we all have a responsibility at HS2 to really think about how we are spending and make sure our partners do the same — that’s the key to success going forward.”
Clearly, instilling this thinking to achieve the full range of value is challenging because it’s such a mammoth project. Cubitt recognises that procurement people in his T1s and T2s have their own relationships with their supply chain and are doing things in their own way. His answer is to encourage them to think about the wider picture, and not to focus just on their part in the project or their own jobs. He emphasises that it’s one project and everyone is part of it.
“There’s a whole range, even thousands, of suppliers, often buying the same materials,” he explains, “and it’s a powerful concept to leverage that full capability. So it’s my job to bring it up to a level where we all understand the full picture, work together and empower them with the knowledge to do so.”
“In our team of teams we clearly have other heads of procurement, and it’s natural that not everyone will agree. So employing a more category-centric thought process to the things that are strategically important to HS2, like ‘building back together’ is the way to bring engineering and delivery together. We are focusing on the category and getting the right people involved.”
The right people …
Of course, on a big project like this, it’s important to keep capabilities up to speed. “To be good at category management you need to be good at understanding and manipulating data,” says Cubitt. “So a key area I’m trying to get our procurement and supply chain people up to speed with is data crunching, because I think data literacy is a key area for our profession that will make us more rounded.”
“I’ve come to the conclusion over my years at TfL and PwC that you have people that are really good at doing procurement and running a process — and we need them. But it’s not always the same people who can run your category strategies. These are the people who really understand category spend and can push our agenda in the supply chain where the categories really matter.
“At HS2 we have a golden opportunity to change the way procurement and the supply chain is perceived, because we’re a big team with big responsibilities, and it’s politically charged. So it has all the potential to be a perfect storm of things that could go wrong — so we need the best procurement and category managers to make sure they don’t. Success for me will be when all the T1 contracts are in place and recognised by the industry as having really good structures to engage the supply chain and to understand how we are affecting economics and markets in niche categories.”
… and speaking of structure
At a time when we are seeing a splitting of roles, that is category creation versus the go-to-market phase, we wondered whether the capability structure is a mixture of people doing both, or whether some are focusing on strategy while others focus on sourcing.

“At HS2 it works slightly differently. If you set the strategy with one part of the team and the delivery with the sourcing team, the sourcing team might not agree with the way the strategy has been written. So that’s a challenge when roles are split.
“What we do try to do is co-create strategies with the T1 providers. We’ve already pulled together some high-level strategies and we’ve started to share them with the supply chain, but this can get very involved. As an approach this is definitely leading edge, because mapping the whole spend under control versus the spend that goes on elsewhere, means you can see where leveraging can best take place. If you don’t get your arms around the whole of the spend then you can only influence part of it.
Getting organisations to embrace category management
“In my experience, from the organisations I’ve worked in with no repeatable spend, category management as a concept is quite difficult for executives and engineering to understand, which is a barrier. So to break that barrier down you have to make the value real and tangible against levels of spend for private sector companies. So the way to make category management work for the public sector is to devote focus on the value creation in private sector contracts and suppliers — and that’s what HS2 is going to do.”
Related Expertise
Supplier management
Our supplier management approach combines excellent tools and techniques across the full range of activity, from segmentation, through performance measurement and improvement and through to relationship strategy development.
Category management
Excellence in Category Management gives multipliers of value delivery compared to less effective programs. Our approach, delivers a high performing team and process which provides sustainable value over years rather than months.
Future Purchasing
If you want to get more value out of your procurement spend, or you just want to know more about us, request a callback above or send us an email and we will come straight back to you.
Further Reading
Case study • bp
Mark Smith interview – A lean category management model is at the heart of procurement at bp
By Future Purchasing |
A core tenet of the 2021 Global Category Management study is to provide organisations with the business case for securing, and the practical guidance needed to embed, good category management practices.
Category management, done well, provides purchasers in any industry with a strategy and business process to help achieve long-term business goals and contribute to overall business performance.
There are many reasons why procurement leads are making category management a strategic priority, and in order to understand the many facets that inform their decision we have been talking with various heads of procurement who are successfully employing a category management approach.

Mark Smith is Procurement Vice President, Digital & Talent Supply at bp plc., a multinational oil and gas company headquartered in London and one of the world’s seven oil and gas “supermajors,” now on a mission to drive the transition to lower carbon sources. Mark has also been responsible for strategy and transformation for all corporate-wide procurement activities across BP, and as such has discovered extensively how category management can play a large role in helping an organisation reach its performance goals.
Contextualising category management
At bp Mark places a high emphasis on category management. “Though it isn’t always known by that name, it’s what sits at the heart of what we do,” he says.
Why category management holds such a high status at BP Procurement is tied up with the company’s ambition for #bpNetZero and its target of 50GW of renewable energy production before 2030, which undoubtedly will include off-shore wind, solar energy, hydrogen projects and initiatives for sustainable transport systems.
“We absolutely consider category management as a key priority,” he says, “because in response to market dynamics today, the agenda of our function is shifting, and it’s imperative that we support that by paying close attention to how we are managing our relationships with suppliers and the supply base, and we do that through category management.”
“Traditionally procurement has placed most emphasis on the process compliance and volume leverage aspects of its mandate for go-to-market activity,” he believes. “Negotiation and price savings have dominated. But I do believe we’ve all been on a journey to change that perception of the function, and we all feel a greater responsibility to use the demands we make on the supply chain to further the goals of our organisations — and more and more these go broader than just bottom-line profit.”
bp is concentrating on four main initiatives that go way beyond procurement’s historical remit where category management will have a critical role.
1
Profitability
“Basically, you’ve got to have the underlying execution infrastructure working for you, whether that be through your catalogues or your channels. Cost is driven by a factor of price, but more materially, the volume of units demanded, their spec and so on all influence the price you pay and the cost you spend. You need to look at the dynamics around constrained markets, inflation, opportunities to respecify, how you get the best value for your spend from total cost as opposed to unit price — these are some of the levers category management allows you to pull if you have the right channels set up to execute and provide you with the appropriate data upon which to act.”
2
Relationships/collaboration
“We are engaged in more conversations than ever about business change. Our supply network is now multimodal as opposed to bipolar; the linear relationship between customers and suppliers is changing; our suppliers are becoming our customers, our competitors, our partners, and so on. How you look at that holistically in a business that is doubling its customer touch points, and how you use your existing relationships to understand where those partnerships can go deeper to create new business opportunities and revenue streams, is another avenue that category management opens up. It helps us understand what the future will look like.”
3
ESG
“ESG is growing in significance, not just for people and the planet, but in the investment climate too where it will be as important from an investor performance perspective as your traditional bottom line. The supply chain plays a huge role in that through your carbon emissions and the impact you have on the planet and through the opportunities you have to influence these with your supply decisions. You have to think strategically about how you engage your supply base, and again that’s a lever of category management.”
4
Innovation
“Innovation is critical in this rapidly changing world. No one company has the monopoly on ideas, so how you go about getting those ideas that will give you a competitive differentiator, whether through tech, customer experience or the many opportunities in the innovation space, is another reason to harness category management to your advantage.”
“For me, category management is how you bring these four organisational impacts together. It drives how you think about the needs of the organisation and the market as it exists. It helps you purposefully place that spend under your control to generate those outcomes in equal measure, rather than just addressing it reactively.”
Category structure for the holistic picture
bp has created a dedicated sustainable procurement organisation that works specifically with the categories on some of the things that will generate equity, grow spend with diverse suppliers and bring diverse talent into the supply chain. Mark’s role is in the indirect portfolio, so anything related to digital spend, and labour-based services, plus anything that makes that productive, is under his control.
“We’ve moved to a much leaner category model,” he says, “and although it sounds counter-intuitive, we have put category management at the heart of what we do by shrinking the categories themselves and growing our agile teams who look at how we commercially transform the supply base, how we create value for the organisation and how we create the big-ticket transformational change agendas.”
“One of the blockers to genuine category management,” he finds, “is putting people in category silos who only have the resource to look at their own four walls — that can constrain capability and thinking as often categories of different values, maturities and opportunities are given proportionally the same level of resource and attention.” So Mark tries to resource accordingly, and baseload in groups of alike category. He then has a separate team which he uses in an agile way to support their strategies. “Because we are all working to the same organisational goals,” he says.
“We have three teams. One focuses on transformation, in effect they are the ‘elite squad’ for category management and category strategy. They are well practiced in using the various category management techniques to create really compelling transformational strategies and execute them, because they are doing this with everyday frequency rather than once every 3-5 years.”
“We then have a team we call ‘procurement innovation’ and their role is rapid collaboration – we’ve created a methodology to bring together stakeholders and suppliers to solve specific business problems that generally ends in a supply decision.”
“And we have third team called ‘supply innovation.’ I think category teams are too easily consumed by the day-to-day – the stakeholder who shouts loudest or the strategy they are trying to implement — to spend time purposefully and somewhat speculatively in the market, for example to understand what a good technology roadmap looks like. I think theoretically this has always been a key component of category management, but in my experience it’s the thing that drops to the bottom of the list when time and resource is limited.”
“So what we are trying to do is create specific teams that are talking to the big existing suppliers, about what they offer or the parts of their portfolios that we don’t currently use but should do, and newer suppliers or sources of tech that we should be brining into the organisation.”
“What these teams are doing is part of the standard category management toolkit, but we are trying to give it its own real dedicated focus to make sure that happens on a regular basis.”
This is innovative in itself, separating out the strategy from the implementation, rather than bundling it together, which is often the result of resource constraints. Basically what Mark has done is put the bigger proportion of resource in the three agile teams. It was a conscious decision to emphasise the strategic category focus by placing it in these fluid teams separate from the category families, so it doesn’t compete for time with all the BAU distractions — testimony to the importance they place on that.
As part of their day job category managers perform the core elements of category management for major category families, working with the agile teams to build multi-year pipelines of transformation activity.
Having a three-team approach does require a governance model. Mark created a collegiate team across those areas and removed what he calls “the systematic disincentives of playing for the house.” No-one stands alone, and everyone has a stake in each other’s success, because “you can’t hit your own numbers to the exclusion of everyone else,” he says. “All targets are at leadership team level and we’re all accountable for them.”
To achieve this, he says, “you are effectively disrupting what the organisation has grown up comfortably doing. In reality you are asking people to be the architects of supply solutions and move out of the space of their own category, the negotiations and the savings, towards the go-to market activity.”
Three success factors for innovative category management
In Mark’s experience, category management has lots of potential, but it has traditionally been executed largely as a strategic sourcing process. “There is nothing to stop anyone adopting it,” he says, “but to be successful you need to do three things:
1
You have to be very disciplined about your channel strategies and how you transact in them. If that is not well controlled or if your channels are set up effectively to drive a lot of sourcing activity to show you are impacting the bottom line, then you will not find the time to make a lean model work. You need longer-term agreements and a wider scope so you have more of the spend within each contractual solution. This is really important because you cannot have lean category families if there is still a high degree of operational work. This has been, and continues to be, a journey for us.
2
You have to help people understand what the future looks like. In the category role of the future you will need to be looking at how you create sources of value, almost like a commercial strategist. You will watch how your category is transacted, you will be watching the markets, working with relevant teams, and you will be playing a role that is much more strategic-category oriented. The challenge, in today’s environment, where much of a person’s identity is tied up in sourcing (in their negotiation skills and implementation of deals) is opening people’s eyes to the fact that they can have a much bigger role if they are monitoring where the spend is going, or which parts of spend can be dispensed with or rechannelled to alternative suppliers, and on the basis of that they can have better revenue conversations. Of course you have to be sensitive about how you take people on that journey and reassure them that you are not taking away their value, but enhancing it — and that’s what cultural change is all about.
3
You have to reprioritise and be flexible. There is often an underlying level of discomfort when you move people away from a world where they own their category family (sourcing, strategy, negotiation and implementation are individually owned) into a world where we all collectively own the targets because there are no category-level targets anymore. We work closely in our leadership team to prioritise and reprioritise, to set goals for the function. It can feel a lot more like a professional services environment than a traditional discrete portfolio that you own, but it’s essential to have a wider view. It’s a big change for people who are used to structuring and planning their time – you have to be more flexible. Procurement needs agility like it’s never done before.”
Working with stakeholders for better outcomes
Mark’s long-term and deeply held belief in how they are operating is being met with approval from stakeholders, and he is delighted that they are starting to see procurement no longer as the ‘blocker’ that slows down the buying process for the sake of a saving that might make up just a small slice of the stakeholder’s value proposition.
“They see us more as the people who can actually work with them on what really matters to them,” he says. “Savings of course are important to people under budget pressures, and that must be serviced, but seeing the bigger picture and offering the kind of strategic thinking they want from someone in a commercial role is definitely more valuable. It has helped us get good business outcomes with suppliers too.”
A new procurement world
This way of working is not for everyone, especially for those who like to be in complete control of a rigidly defined portfolio. But Mark confirms that category management will always have a place for everyone. “In the long run, we are building a new procurement function on the basis of the digital tools available and new sources of supply, but that doesn’t mean there isn’t space for anyone who wants to continue building their career in the more traditional sense. But the future will look very different and procurement will be attracting more diverse talent.”

And in that new procurement world, performance measurement will have to look very different too. “You have to be more holistic about how you do that,” he says, “as well as measuring the likes of cost value and revenue generation, you must think about measures for ESG goals, aims, timeframes, provenance, net zero, etc., because that time has come. The business will want to see the whole value chain and where cost was added and at which part. So that’s another very different mindset from what we are used to in procurement. So we run a six-weekly showcase of achievement which deliberately does not highlight savings — that way doing transformative work gets rewarded and recognised.”
“However, we must be mindful that we are making some fundamental changes to our business. It’s a big shift from what was a stable business model, with linear supply chains. But that time has changed, and we have to change with it. There’s now a need for different suppliers, a need to operate in different markets and geographies and businesses. Everything has become much more customer-focused, and in that, both organisational change and procurement change are symbiotic.”
Basically, this change has been coming for years. If your organisation wants to keep up with the modern challenges and changes, then it needs a supply organisation that can help it do that. “We’ve had a big reset moment,” says Mark. “We had built an engine that takes what the business wants, stops it, and gives back something a bit cheaper – now we are listening and providing options the business can use. So a category management approach, that is agile, thinks holistically, has clear business aims and is structured to deliver wider organisational value, is the right path to deliver that.”
Related Expertise
Supplier management
Our supplier management approach combines excellent tools and techniques across the full range of activity, from segmentation, through performance measurement and improvement and through to relationship strategy development.
Category management
Excellence in Category Management gives multipliers of value delivery compared to less effective programs. Our approach, delivers a high performing team and process which provides sustainable value over years rather than months.
Future Purchasing
If you want to get more value out of your procurement spend, or you just want to know more about us, request a callback above or send us an email and we will come straight back to you.
Further Reading
Case study • BRITVIC
Simon Mays interview – At Britvic, category management is not a choice
By Future Purchasing |
As the Future Purchasing category management report consistently testifies, more and more procurement leaders are putting category management at the heart of a modern, transformational business strategy.

Simon Mays is Transformation Director at Britvic Soft Drinks Limited. He explains how category management came to be the top priority for procurement at Britvic.
“You could say we came from a zero base,” he said, “because we had limited category management in place until a couple of years ago — and now it’s a number-one priority for procurement.
“We ran a series of training programmes several years ago to sew the seed of category management, and this put us in good stead for adoption, but category management wasn’t top of the agenda at the time. It wasn’t until we did the initial scoping for the business case for our procurement transformation programme that we established category management as a key process that was missing.
“In our opinion a good category management approach is pretty fundamental to achieving a function and a team that’s fit for the future — so we knew this was a priority for us. The team was at mixed levels of maturity in terms of training, and the direct and indirect teams were largely operating independently. So investing in that became a priority in order to shift the balance between buyers working on more strategic projects and working on lots of smaller, more tactical, ones.”
Category management has led to good governance
The team had traditionally worked on a 12-month budget cycle, but an annual cycle of discussions meant that by the time they implemented them, it was almost time to start again.
“This meant,” explained Simon, “that each year you are diminishing your ability to change the thinking of the business and make some breakthrough benefits. Using a category management approach was an ideal way to get buyers to develop a three-year plan while implementing a structured technique. This also filled other procurement process gaps such as governance and led to the creation of category and project boards. In essence we turned digital.
“We developed a five-step process with built-in ‘gates’ that formed our governance process. The newly created ‘category board’ and the procurement exec team sign off category strategies in a controlled and structured way. The new process of involving other stakeholders means the efforts of those developing the strategies are recognised and provides opportunities for others who might not fully understand the category to critique the strategy. It’s always beneficial to have outside-in influence — hence the creation of our category board.
From category creation flows the downstream projects.
“Prior to our category management implementation these projects would have had no check against the suppliers being onboarded, nor any challenge to the negotiation strategy being used. So we introduced another step in our strategy by creating a ‘project board.’ This board questions, for example, the auction technique to be used and the category manager considers the options and outcomes from that recommendation. In doing this we have inserted governance from upstream right down to where we make the supplier award.
“Essentially we’ve honed three very important processes: category sign off, negotiation strategy sign off and supplier award sign off — none of which existed before.”
How technology helps
The team introduced an end-to-end spend management solution to help streamline and structure their processes, generate workflows and involve the right people at the right time during the upstream and downstream process. To accompany that they use a strategy-creation tool that sits atop that system to give them full-rounded support, including functionality that allows functions outside of procurement to be involved in developing category strategies. So there’s early involvement in strategies that are not just procurement-led.
“On top of this, a guided-strategy approach helped us energise the team,” said Simon. “Implementing a category management approach required standardising processes as much as possible, but with different skill sets throughout the team we realised we had to retrain, refresh and get 30-plus people to the same skill level.

Bringing technology on board made it more interesting and helped us focus on the key parts of category management that were really going to drive the most benefit. A guided-strategy approach helped us understand the business requirements before going into a project, which was missing before, bringing structure and guiding us to the priorities rather than the whole range of catman tools. We now have a fully auditable and complete workflow cycle that’s brought real visibility: we’ve ditched PowerPoint and Excel and have no varying formats sitting on different laptops, which gives us a higher degree of governance.”
Category management has brought procurement into the conversation
It’s very important for category management strategy to have cross-functional support and engagement from the people working outside of procurement, and in Britvic’s case this led to the procurement voice being heard at senior-level discussions.
“Being a business whose budget discussions focus on materials such as glass, resin, aluminium etc., it wasn’t unusual for procurement’s voice to be absent from that table — it worked rather in isolation,” explained Simon.
“But that’s changing with category management,” he said, “more recognition and a lot more engagement with procurement …through our transformation efforts are making procurement a bit harder to ignore. It helps that we are much more proactive with our communications now and are driving category managers to engage with the business much earlier on.
“We have a cross-functional steering team and have created a procurement council with senior members from supply chain, finance, HR and category management teams. This means updates, progress, procurement strategies, direction and market trends can all be shared and discussed. We have a high-level stakeholder interface to help drive change and an interface with people from the business to do the same there.”
So it’s good to have strong support from the business stakeholders, but in order to get that you must learn to speak the businesses’ language.
“There’s a danger,” he said, “that when we talk about category management we, as procurement professionals, expect everyone else to know what it means. So for example, when building the business case for our spend management platform, part of my role was to engage IT and communicate the benefits it could bring, like project pipelines and hard cash savings, and to understand why we need tech to achieve that. Now that’s hard enough to do, but when you are also selling a guided strategy-creation tool, that’s even harder. The trick is to speak in ‘business plan’ language and not in ‘procurement’ language. And as we’ve started to share category strategies with individuals across the board, it has helped gain a better appreciation that there is a structure and science behind the projects and pipelines we need to produce.”
Measuring category management success
Like many large corporations, the Britvic business strategy 2025 has three top-line objectives: people, planet and performance.
“Using these company guidelines,” said Simon, “we have created our own ‘House of Objectives.’ Among them is the huge area of sustainability, and the progress we are making in that area is fantastic, in fact we have a category management team dedicated to it.
“Our high-level measure for the upstream sourcing process centres on six KPIs. Considering we introduced category management only 8 months ago from a zero base, our progress has been excellent, and the digital approach has undoubtedly helped speed the process We now have around 25% of spend covered by category strategy with an end goal of 85% next year.
“We also have KPIs for the downstream process for the likes of POs and no-touch invoicing. All KPIs are linked to our objectives and we have a Centre of Excellence responsible for measuring them.
“So all in all we have a successful category management approach that is progressing and maturing all the time. But the key is: you need good leadership to make it work and sell it to the wider business. Anyone can develop a process and make people follow it, but you have to generate appetite and motivation around it, and it’s down to the leadership team to get this into people’s objectives. So for us, category management is not a choice, it’s something you know is beneficial to do.”
Matt Swindall, Chief Procurement Officer commented “We are transforming Procurement through our people, better process and technology. By embedding Category Management we are delivering value across a broad range of metrics and building credibility as we lead in contributing to Britvic’s goals and objectives. By investing in our team we help them grow, become more effective and build engagement and recognition.”
Related Expertise
Supplier management
Our supplier management approach combines excellent tools and techniques across the full range of activity, from segmentation, through performance measurement and improvement and through to relationship strategy development.
Category management
Excellence in Category Management gives multipliers of value delivery compared to less effective programs. Our approach, delivers a high performing team and process which provides sustainable value over years rather than months.
Future Purchasing
If you want to get more value out of your procurement spend, or you just want to know more about us, request a callback above or send us an email and we will come straight back to you.