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Interview with Simon Mays - At Britvic, category management Is not a choice

Case study

BRITVIC

Simon Mays interview – At Britvic, category management Is not a choice

By Future Purchasing

08/02/2024

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category group planning process resort image

Case study

A new category group planning process and refreshed category management approach for an international hotel group

By Mark Webb

23/11/2020

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