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Learning and Development – Evaluating Training Course Effectiveness
By Mark Hubbard |
Evaluating a procurement training course goes a lot further than it sounds. In the world of learning and development, evaluating course effectiveness is an essential way to see how well training is being delivered. However, few people comprehend the depth to which this should go, and the implications of this depth for truly effective training outcomes.
Achieving Practical Outcomes Through Training
- Objective Setting: It helps to think about what we’re trying to achieve, particularly in work skills focused training, such as Category Management.
- Beyond Theoretical Understanding: It’s not enough to understand some of the theory behind the subject. We need to get participants to the place where they are effectively applying the learning in such a way that they are delivering measurable improved results consequently.
The Importance of Measuring Outcomes
This has some pretty significant implications, not least that we need to be able to measure outcomes (by which we mean business outcomes) at some time after the delivery of the training and seek indicators of increased effectiveness.
Challenges in Procurement Training
In a procurement environment, we often have a range of measures in place, although they are usually too focused on simple price down measures. This is a good place to start, but it also implies that should be working out the measures to use within an annual round of objective setting within the overall design of a change program – we want the measures to be set up both to achieve the right procurement outcomes, but also link via personal objectives into training.
Learning and Development’s Role in Training Success
- Clear Expectations: This also implies that the participants in the training need to have a very clear understanding that they are expected to use the training outcomes to deliver results.
- Necessity of Management Review: Management review and guidance is necessary to make sure that is happening. There is nothing worse than setting up a measurement approach and then not giving people the time and support to make sure that they are able to deliver the required outcomes.
Designing Effective Learning and Development Activities
This further implies that the training needs to be set up in a way to deliver sufficient understanding of the activities to be adopted that people can use them in their daily lives. The design of the learning and development activities needs to focus on both the theoretical background of the tools encountered, but also the real-world application, suggesting a lot of breakouts to explore use.
Supporting Teams Post-Training
For line managers, this suggests that they need to be ready to support their teams in both the use of the tools learned, and test and challenge them to expand that usage.
Systemic Approach to Training
This speaks to a systemic approach to delivering the required outcome, which is improved performance. The evaluation of the training does need to bridge all these areas to ensure that the right elements are in place.
Addressing Procurement Training Design and Participant Alignment
There are other areas to consider here as well. One often observed challenge in training is that the individuals who are receiving the training have only a slight connection to the reason for the training, often because of poor course descriptors or participant selection processes. When the training is designed for a specific set of outcomes, and the outcomes are linked to individuals’ job roles, then there is an up-front requirement to make sure that the people attending are suitable for the course that is being delivered.
It is better to adjust the course to suit actual needs than it is to deliver an unsuitable course for particular people. This tight alignment provides excellent results when it is correct, but poor outcomes when there is a mismatch.
Pre-Course Briefing Importance
Much of this points to the need for carefully considered briefing before a course happens. We need to ensure that the attendees are given the correct information to ensure that they can prepare properly, and to make sure they bring the right mindset, linked to their desire to deliver excellent outcomes.
Conclusion: Evaluating and Improving Procurement Training Courses
So, we started with the concept of how we can evaluate training courses, but this has led to a review of a wide range of interlinked elements, all of which combine to deliver the best possible outcome. When commissioning training, we need to be very clear about the outcomes we are trying to achieve, to make sure we are clearly building in that direction.
Exploring the Kirkpatrick Evaluation Model for Effective Procurement Training Assessment
This brings us to the Kirkpatrick Evaluation Model which offers a comprehensive framework for this purpose. It consists of four separate elements of evaluation:
1
Immediate Feedback:
Gauging Participant Reactions
- Conduct an engaging, interactive survey immediately post-training to capture participants’ emotions and thoughts.
2
Retention of Knowledge: Ensuring Lasting Learning and Development
- Schedule a follow-up quiz or interactive assessment two weeks post-training.
3
Behavioural Changes:
Observing Application of Training
- Develop a ‘Behavioural Change Toolkit’ for managers, equipped with observation checklists and conversation guides to help them monitor and discuss the application of new skills within their teams.
4
Measurable Results:
Tracking the Impact on Performance
- Identify key performance indicators (KPIs) aligned with the training objectives. Celebrate and communicate any positive trends to motivate continuous improvement.
This comprehensive evaluation takes us back to the top of this article: if we want to truly have change and improvement delivered from training, we need to set it up right.
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We’re passionate about how a well-integrated approach to learning and development can profoundly impact your company’s procurement strategies and overall business outcomes. For more insights or to discuss how we can help you design impactful training programs, contact us today!
About Mark Hubbard
Director
30+ years experience in procurement and supplier management, in line and consulting roles
Previous employment: Positive Purchasing Ltd, SITA,
QP Group, BMW, SWWS, Rover
Education: BSc in Engineering Metallurgy, MBA University of Plymouth
CIPS: Member