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Case study
AstraZeneca
At AstraZeneca the foundations of category management are built on stakeholder engagement
07/11/2023
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Blog
Unlocking the Potential of Value Levers in Category Strategy
25/10/2023
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Blog
How well are value levers used in category strategies –
a perspective from our
biennial survey
14/08/2023
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Blog
Category Strategy Mastery: 10 Expert Tips for Improvement
21/07/2023
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Blog
What should be in a category management strategy?
09/12/2021
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